Build your identity program using Persona’s world-class product offerings, starting at $0 for The Generalist listeners.
Eligible startups get limited access to Persona with 500 free services* per month for one full year.
*Program eligibility: All applications to the program are evaluated on intended use of Persona products and businesses must be a startup with less than $5M in funding raised, an independently owned and operated small business, and/or a business with less than 50 employees.
How it works
Build branded flows
Create branded user experiences with our visual editor and silently collect passive risk signals as they move through the flow.
Dynamically adjust friction based on risk signals
Verify and welcome good users instantly. Collect more information with additional verifications to make informed decisions in higher-risk scenarios.
Improve decision-making
Enrich user profiles in real time with Persona risk signals and trusted third-party sources to get all the data you need to make decisions.
Fine-tune your flows
Optimize flow logic using data-backed insights that help you block fraud while ensuring a smooth experience for good users.
Use cases
Verify at any point of the customer life cycle
New user onboardingToggle description visibility
Keep your user base safe by adding known fraudsters and users who violate your terms of service to a blocklist and automatically deny future access.
Existing user reverificationToggle description visibility
Confirm users' identities whenever it makes sense for your business — for example, every six months or during high-risk transactions.
Before issuing credentialsToggle description visibility
Verify and authenticate users before you grant them updated permissions on your platform.
Integrated, dedicated, and comprehensive support
Persona offers customer support throughout the onboarding process as well as ongoing support.
“Once we defined our requirements for the Brex Cash onboarding flow, we evaluated a number of different providers. Persona was the right choice for us because of their geographical coverage, their focus on user experience, and the willingness of the team to closely partner with us to build the right integration for our needs.”
Thomas Piani
Product lead at Brex
Discover more use cases
Security and privacy section
We're excited to learn more about your business and help you meet compliance, convert users and fight fraud easier.
